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GlobalData reveals who the top influencers are and what they’re talking about on twitter.
February 13, 2020
By: Beauty Packaging Staff
The GlobalData’s Beauty Influencer Platform, which tracks more than 250 leading global beauty experts and their discussions pertaining to the emerging trends and other popular areas on Twitter, has revealed Dave Lackie, Editor & Founder at Beauty Departure magazine, as the top influencer during the fourth quarter (Q4) of 2019. Sarah Berryman, a beauty blogger, was ranked second among beauty experts with an influencer score of 73. The UK-based beauty and book blogger Hannah Ween was ranked third with an influencer score of 63. Popular YouTube personality Jeffree Star ranked sixth with an influencer score of 51. Among the companies, Sephora was the most discussed company among the beauty experts, followed by Clarins and Boots UK, respectively. The conversations about Sephora were led by its winter beauty product collection, which includes Winter time eye & face palette with warm neutrals, crystal face palettes and earth eye palettes. See the full top 10 below:
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